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The South African Council of Shopping Centres introduced the Special Star Awards to each region of South African in 2006. These awards honour those Retailers who deliver an exceptional level of customer service and contribute to the South African Shopping Centre Industry.
Customer service is a significant part of the shopping experience and an integral part of what makes a successful shopping trip.

Besides customer service, the retailers get judged by an independent panel on inter alia: Merchandising, Window display, Lighting, Staff appearance, Store design, Overall shopping experience etc.

Francarlo Jewellers was voted the overall winner for not only the Eastern Cape region, but went on to win the National Retailer of the Year Award which was held at a glittering event at Emperors Palace in Gauteng on 15thOctober 2008. This accolade substantiates that Francarlo Jewellers provides an exceptional level of customer service as well as high standards in the above-mentioned criteria.

On behalf of the South African Council of Shopping Centre of the Eastern Cape, we warmly congratulate Francarlo Jewellers on winning this prestigious award. They can be justly proud of this feat and have certainly made the Walmer Park Shopping Centre and, in fact, the whole of Port Elizabeth, proud!

Congratulations on an outstanding achievement.

Copy Of Marios Photo
~ Marios van Dogen - Chairman SACSC Eastern Cape

Francarlo Designer Goldsmith


This year Francarlo Designer Goldsmith celebrates 44 years of operation in the city of Port Elizabeth. Francarlo Micilotta always had a passion for jewellery and began making jewellery at the tender age of 15 after completing his apprenticeship in Italy where he also attended the acclaimed Benvenuto Cellini Jewellery school, one of the foremost in the world. 

Following his father to South Africa in 1968, The 20 year old Francarlo who was barely able to speak English, began by repairing jewellery for various stores and commissioning privately. At only 22, Francarlo launched his first store in Main Steet (now Govan Mbeki Avenue) and 15 years later moved to Westbourne Road where it became a destination store of choice for 23 years. During this time, a second outlet at The Bridge Shopping Centre in Greenacres was added. In 2005 the entire Francarlo Designer Goldsmith Operation began a 2 year amalgamation which culminated in the opening of a beautiful retail store in the new wing of the upmarket Walmer Park Shopping Centre.

Francarlo’s daughter Tanya (now Tanya Slabbert) joined the family run operation in 2005 as the opening of the store in Walmer Park offered her a window of opportunity. This move followed six years in Valenza, Italy’s “City of Gold” where she completed 2 years of night school at the very same Benvenuto Cellini Jewellery school where her father had studied so many years before. While in Italy Tanya became marketing coordinator for Ambrosi which specialises in exclusive high end jewellery. Tanya holds a diploma in Jewellery Design from the then Cape Technikon (now Cape Peninsula University of Technology)and has also completed various courses in diamond grading. Tanya is currently aiming for her degree as a Graduate Gemologist (through the Gemological Intitute of America) a qualification that is currently held soley by her father in Port Elizabeth.